Business Online

Actionable insights and strategies for solopreneurs seeking to establish, scale, and optimize their online businesses. 

Should you charge low prices and work with more clients or higher prices and work with fewer clients?
Five Questions to Ask Yourself to Optimize Your Service-Based Business (Agency, Consulting, Freelancing, etc.)
The Underrated Power of Solo-Entrepreneurship: Creating a High-Profit, Low-Maintenance Consulting Business
The Consulting Advantage: Why I Prefer Consulting Over a Service-Based Business
Transitioning from a Service Business to a Consulting Business in 10 Steps


Business Strategy

For your business to be successful, you need to focus on the right strategy and not the tactics and the shiny objects. These articles will help you decide what will move the needle in your business.

Be your own boss

all categories


Are you ignoring 97% of your clients? How to get long-term results by looking in a different direction?
Don’t get stuck on your business model
The hourglass model – why is the hourglass model better for your service-based business than the value ladder, building funnels and focusing on social media?
Customers vote with their credit cards
How to be paid what you’re worth?
The Missing Piece
Three Crucial Business Elements
P.E.S.T.E.L Business Analysis
COVID-19 Business Survival Tips

Business Strategy & Marketing Resources 

The below resources can help you and your business get results you're after.