A forgotten "golden child"?

I hadn't planned to build this program. I have a lot on my plate coaching and consulting. And I have an entrepreneurial brain, which means I get 1000 new business and new product ideas per minute. 

If I followed all of those ideas, I wouldn't have the time to implement anything. So in 2018, I made a pact with myself. I promised that I would stick to one thing. That I would focus on one path and will only jump to another idea once I am done. 

This is how the Revenue Masters framework started BTW and how this approach made me $180k in 12 months. But I will tell you about it some other time. 

So, I hadn't planned to build any new programs (this month, lol). But when I recently realized how many entrepreneurs and business owners still suffer from not leveraging email marketing, I decided to do something about it. 

It hurts to watch how they are still confused about what, why and how. 

It hurts to watch the missed potential, missed time (because they don't have an automated system) and lost revenue (because they don't have any lead capturing and lead nurturing system). 

I know how powerful email marketing is because when I first introduced it to my business, the revenue jumped 300% in a month. 

THREE HUNDRED PERCENT. 

Let it sink in for a minute. 

What would a 300% increase in revenue mean to you and your business? 

Faster growth. More profit. Bigger team. More time. Less stress. 

As I said before, this is not a fad tool or growth-hacking strategy. This is old-school, classic, trusted, effective email marketing. 

The reason why such a powerful tool is not leveraged is two-fold. 

Number two is crazy btw. 

One: you've heard about it, and you have "something" in place. For you email is email, so if you send an email, you're doing email marketing, right?

WRONG

As with any other thing on earth, if you don't do it properly, you will waste your time and effort. You will get disappointing results (or no results at all), and you will blame the technique, whereas the problem is not with the method, but with how it was implemented. 

Two: you've heard about email marketing, and...you don't use it. Perhaps you think "it is not for me." Or maybe you didn't have the time to do this piece in your business. Or maybe you got distracted by some guru-tool or guru-technique, and you fell for it (how is that going, btw?)

Having talked with quite a few entrepreneurs in the past couple of weeks, I can see that there is a big mix of those two reasons above. 

Do you find yourself in any of the above categories? 

Still, SO many people don't know how to leverage the power of email marketing. And when Rebecca Voxered me (is that even a verb?) last week about the masterclass for her (hundreds of people) audience, I said to myself "enough." I need to get a packaged product out there to help all those people. 

I've been consulting on this 1-1 for years, but I cannot do 1-1 consultations for hundreds of people. It would take forever. 

And my wife would kill me for not spending time with her. I'm already getting in trouble for "I'm just going to spend next few weekends recording this new program." (She made an ultimatum "only if enough people sign up")

So, after Rebecca Voxered me (if I repeat the same made-up word, it will eventually end up in the dictionary, correct?), I thought "Hmmm, wonder if any of my guys would also be interested in this?"

Here's my initial plan for what I will cover in the program. 

It will cover 4 main areas that make email marketing effective:

• Why you need to use email marketing in your business (strategy behind it)
• How to build automated but very "communicative" and personal sequences so you don't sound like a robot and so that you send ONLY relevant information to people who want it
• What to say/write in emails
• All the tech that you need to make it all happen

I will answer questions like: 

* Pros and cons between creating an email sequence vs writing a fresh email each time.

* How often you should be sending out emails and does it matter what time the emails are sent.

* How to create subject lines that make people open emails.

* How to organize the content of the email (ie how to use pictures and where to place them, how many links should you give in one email...)

* How to prevent emails from going to junk mail

* What information should I collect from subscribers?

* Should I be dividing my list and sending different types of emails? How to do it?

* How do I get people to sign up?

* What formula to follow for sequences

* Recommended types of subscriber incentives that convert to sign-ups

* How to present products and offers so they sell

So, to wrap it up. If you are interested in taking part in the course click below to secure your spot. 

Again, this will be created IF there is enough interest in it. If I don't get enough interest, I will not launch it, and I will refund everyone who has secured the spot. 

There is no downside to signing up to be part of the beta launch, And one of the benefits is that this launch will be more hands-on than any future launches, at a fantastic price.

Mike "better late than never" Koziol