Be Paid What You Are Worth. Increase prices. Make more money.

One of the most critical elements of your life is to protect your mindset. And one of the biggest enemies of your mindset is the Imposter Syndrome and, what I call, the Mount Everest Syndrome. 

The Imposter Syndrome ("IS") combined with the Mount Everest Syndrome ("MES") are phenomena that I see frequently during my coaching and consulting.

They have such a significant impact on us that it often kills our ability to move forward and succeed in life and business. 

According to one of the definitions: "the imposter syndrome is a psychological pattern in which one doubts one's accomplishments and has a persistent internalized fear of being exposed as a "fraud".

And, according to my definition ;), a Mount Everest Syndrome is a pattern in which one doesn't see the value in what one knows, the skills and experiences and has a persistent drive to seek more and climb higher, forgetting about what one has already achieved. 

MES is when you underestimate what you already know and overestimate what others know. A recent example is when one of my coaching clients did a workshop on the very basics of using Canva and Mailchimp, assuming this is "too basic" and "not valuable" to her audience. As it turned out, the audience was amazed by what they have learned. 

When you suffer from MES, you keep aiming to reach the peak of Mount Everest. You keep looking at those already there and learning from them. But what you don't realize is you already know a lot. You know so much that you could teach and help those who are "behind" you on their journey to their Mount Everest.

When you don't recognize the value of what you have to offer, you downplay your impact and your accomplishments. You will underestimate the value you bring to the table. You will not value yourself. And that will - inevitably - lead to you not believing in yourself and lowering your prices. 

Remember that the fact that something is easy for you doesn't mean it is not valuable to others. If you know exactly what buttons to press to build a website, who cares it only took you two days, and it was easy for you. It is easy now, but you spent countless hours learning the craft.

When working with my coaching clients, tackling IS, and MES is one of the first things we take care of. As a result my clients raise their prices, have a more significant impact and make more money. 

What impact on your business would raising prices have? Would it mean more travel, a bigger team, a better car, a new house, paid mortgage?

Reply to this email if you need any help with raising prices and scaling your business. Or schedule a call if you prefer to chat (click HERE).

Mike "easy is valuable" Koziol

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