Starting a group online program has never been easier

Stuff nobody is telling you about group programs

I will tell you stuff you were not aware of before. Or maybe you were aware of it, but just ignored it because you were as busy as a cranberry merchant at Thanksgiving putting down fires in your business? Or perhaps too scared to launch your own thing even though you see success other people have (but you keep telling yourself “one day”). Or maybe you are making some progress in creating your own program, but you never launched it or even told anyone about it because your program is not “perfect” yet (I see you, perfectionist)?

This article will give you insights into starting and scaling your group program, helping your audience by sharing your skills and expertise and scaling it to make good money without the hustle of working with clients 1-1.

I’ve been launching various group coaching programs since 2014, and I’ll be sharing with you my experience, insights and thoughts I gathered. I will share with you what worked and what hasn’t, and I will share success stories my clients had with launching their own programs based on my approach.

I’m going to share with you insider information. Stuff nobody is telling you right now about building your group coaching program (because "they" try to make it super fancy and complicated; and it just isn't!)

You have all you need to launch a group program

I’m doing it because, if you’re like most people out there (and how I used to be), you think you need to be a “guru” or a certified coach, have a massive audience, and have a perfected product to launch a group program. Or you might think the market is overcrowded now and there’s no room for your program anymore. Or that you don’t have the time to build your program because “it takes months” and sophisticated funnels and all the tech and tools. So you work hard to be “ready.”

But it's not the overcrowded market, lack of "guru status", no idea for the program or no time. 

The real problem is different. You’re most likely overcomplicating it all and wasting your potential. And that makes your hard work useless and your time wasted. And it bothers me—a lot. I’ve worked with over 600 online entrepreneurs, and I’ve seen first-hand how much potential they waste not launching their group program. They are too busy, too scared or are telling themselves some limiting stories (not good enough, don’t have anything to teach, everyone is doing it already…) that keep them from launching. 

Launching my own group program was a game-changer for me and my business. I get to help and impact more people more effectively, and I make more money at the same time. And before that, it was all 1-1, custom projects that burn you out and bore the sh#t out of you.

Back in the day, I started building and testing various programs to help me get some of my time back and make me happy when looking at my bank account. I love helping people, but the 1-1 work is hustle and has its limitations: 

• Not scalable
• The only way to make more money is to (1) raise prices or (2) spend more time working 1-1
• You repeat yourself doing the same (or very similar) work for each new client,
• aka - you waste time and limit your income potential

I even created one of my programs - the Return-On-Time - because I saw how much time my clients waste running in circles like a Chihuahua, not going anywhere. Chihuahuas are cute, but they seem to be overwhelmed, always busy, noisy (annoying at times), and not making as much money as they should be 🙂 Do you want to be a Chihuahua, always chasing your tail and putting fires in your business? Or do you want to be an entrepreneur who can impact the world, who makes a very good income and has the time to enjoy life?

All service providers - no matter if you are a solo-preneur, run a marketing agency - can and, I will argue, should have a group coaching program.

If you have skills you use in your business or to provide services to others, if you have know-how, then you can have a group program.

You can launch a group program even if you have never run any programs, even if you’re not a coach, even if you think you’re in a crowded space and even if you don’t have a brand or colossal audience.

So that I’m crystal clear here, this is not some gray-hat marketing tactic or a “growth hack” I’ll share with you. If you expect “magic” and “success with a click of a button,” please do not read any further. 

But if you want to build a group program and stop being a Chihuahua and want to learn how I develop programs and help others do the same, and - spoiler alert - maybe build your own program with my help, keep reading. 

Because once you build your group program and stop being a Chihuahua, you will make some decent money so that you can buy...a Chihuahua and take long walks with your new dog, on the beach, looking at the sunrise… 😉 

TAKEAWAYS