Productizing services

3 WAYS I CAN HELP YOU

Read time: 3 minutes.

The agencies that hit $100K/month don’t reinvent the wheel for every client. Instead, they productize their services.

If you’re still offering custom services to every client, you’re making scaling harder than it needs to be.

Here’s why:

When you productize, you create a repeatable, scalable offering that delivers consistent results—without burning out your team or overloading your operations.

Custom work feels like you’re offering more, but it’s actually holding you back from growth.

Productization lets you systemize faster, serve clients more efficiently, and scale with less effort.

Stop getting stuck in the cycle of custom work. Start productizing your services and watch how quickly your agency grows.

Watch the video for more details 

1. The first place to start when thinking about productizing is to look at the services they already offer. Agencies often provide bespoke or custom work, but within that work, there are always tasks, processes, or elements that are repetitive across different clients.

-> The goal is to find something they already do consistently, then turn that into a standardized offer.

2. Many agencies struggle with finding the balance between productization and customization. One effective way to ease into productizing without alienating custom clients is by offering tiered services. This allows some flexibility but still gives them a structured, repeatable system to follow.

-> Tiers help them cater to different client needs without having to reinvent the wheel for each engagement.

3. Agencies that are able to specialize in a specific industry or client problem can more easily productize their services. When they solve a particular pain point repeatedly for a certain type of client, they gain expertise that can be leveraged into a scalable solution.

-> By narrowing down their focus to one problem they solve extremely well, it’s easier to create a standardized solution that can be repeated across multiple clients.

4. A great way to start productizing is by creating a signature service that can be the core of their offerings. This is a fixed, high-value service that delivers consistent results, like a “done-for-you” solution.

-> Even a consulting package with defined steps and outcomes can be done this way

5. A major part of productizing involves creating standardized processes that allow them to deliver their services efficiently ( there are 3 main ways to improve profitability: increasing prices, lowering costs, improving efficiency). Streamlining onboarding, reporting, and delivery allows them to scale without spending extra time customizing the workflow for each client.

-> Standardizing the internal processes will save them time and ensure they deliver the same quality of service for every client.

6. Productizing isn’t just about packaging services; it’s also about making their business more efficient. Key is to find areas of their service delivery that can be automated or outsourced, allowing them to focus on the strategic aspects of their business.

-> Productization thrives on repeatability and efficiency—anything that can be automated will free up their time to scale and improve profitability. Follow the DAD - Delete - Automate - Delegate process

7. The final tip is to test the waters with their productized offer. They don’t have to immediately transition their entire agency into productized services. Instead, they can create one productized offer, roll it out, and refine it based on feedback.

-> Productization is a process. Starting small allows them to test and iterate without overhauling their business overnight.

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