Marketing Tools, Books & Resources
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Tools

Books

  • The Da Vinci Curse (2012) plagues people who have too many talents and interests: they are always learning, but never invest enough time and energy into one thing. They are always swapping their job, their hobbies or even home and never become fully engaged in the many domains to which they’re drawn. These blinks describe their particular problems, analyzes the causes and provides a powerful systematic approach to combat the curse.
  • The ONE Thing (2013) helps you to discover your most important goal, and gives you tools to ensure you can use your time productively to get there. The book reveals that many of the maxims we accept as good practice are actually myths that only hinder our progress. It also provides advice on how to live your life with priority, purpose and productivity without sending other aspects of life out of balance, because this is the way to perform the kind of focused work that leads to great success.
  • The Power of Habit (2012) explains what an important role habits play in our lives, whether they’re good ones, like brushing our teeth and exercising, or bad ones, like smoking. Filled with research-based findings and engaging anecdotes, The Power of Habit not only explains exactly how habits are formed, it provides easy tips for changing habits, both on an individual and an organizational level
  • Permission marketing (Seth Godin) confronts the conflicts and challenges that modern marketers face in the digital age and offers a viable alternative. It explains how the advertising landscape is filling up and how this makes traditional advertising ineffective. The author suggests that smart marketers no longer simply interrupt consumers but invite them to volunteer their time and become active participants in the marketing process. 
  • The 5 Second Rule (2017) is a transformative guidebook to taking action, changing your behavior and living life with less fear and more courage. The tips contained within are memorable, easy to implement and instantly effective. Anyone can start using them today to take control of their life and move confidently toward a brighter tomorrow.
  • The Subtle Art of Not Giving a F*ck (2016) concentrates on living a better life by caring about fewer things. In this book, based on his influential blog, Mark Manson explains the few simple rules that will help anyone lead a happier, less stressful existence. Do what you want, not all you can.