Build and scale your online business.

Sharing Insights From Building A Solo Consulting Business, Working 15 Hours A Week, And Generating An 86% Profit Margin.

SSK #39: From a stranger to a paying client in 62 minutes

3 WAYS I CAN HELP YOU

Read time: 3 minutes.

From a stranger to a paying client in 62 minutes

8:04 PM Connection request sent.
9:02 PM Stripe payment completed.

On Friday I sent a LinkedIn connection request to a person that has never heard about me.

62 minutes later she paid for my consultation.

Steps:

→ She accepted my connection request
(I have 46% success rate on connection requests acceptance)
→ Visited my profile
→ Read my content (content IS KING!)
→ Sent me a DM
→ I explained how I could help
→ She paid for my consultation
→ A few days later, we completed the consultation
(and she is looking to work with me in the future)

That's the power of:

→ the LinkedIn thought leadership funnel
→ personal branding
→ content

  • No fancy funnels.
  • No lead magnets.
  • No salesy landing pages.
  • I was in my car, waiting to pick up my wife.
  • I was on my phone, talking to my new LinkedIn connections.
  • I talked genuinely with them about their needs and how I could help.

How to replicate it:

Identify Your Audience:

Clearly define who your ideal client is and what challenges they are facing. Write content about it. Optimize your profile.

→Customize Your Approach: 

Tailor your outreach and solutions based on the specific needs and situation of your potential client.

→Optimize Your LinkedIn Presence:

Treat your LinkedIn Profile as if it was your landing page

→ Publish Content that Shows Expertise and Personality:

If you are not putting content out there and having social media platforms distribute it for you, how are your potential clients going to know you exist?

→Offer Value and Flexibility:

Provide valuable content and insights through your interactions and be flexible in offering solutions that fit your potential clients' budgets and needs.

→Build Genuine Connections: 

Prioritize genuine engagement over salesy tactics to foster trust and long-term relationships.

Content is KING. Distribution is QUEEN:

→ Optimize your LinkedIn profile
→ Create content that matters to your audience

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p.s are we connected on LinkedIn or Twitter?

...and whenever you're ready, here are a few ways I can help you. If you're still trying to figure things out, I'd recommend starting with an affordable course:

1. The World Domination Strategy Game: a comprehensive tool for online entrepreneurs designed to simplify the process of creating a business strategy. A distillation of the best coaching exercises derived from working with over 800 online entrepreneurs. It provides clear, step-by-step instructions across 14 modules, supplemented with 20+ videos, exercises, files, and templates. The game can be used individually or with a team. The users are given access to additional resources like 40 pages of instructions, assignments, techniques, motivation.
https://mikekoziol.com/strategy-game/

2. The Marketing Agency Scaling Roadmap:Introducing: the 9 CRUCIAL categories and 27 power activities you need to focus on at each stage of growth: $5k-$25k/mo -> $25k-$50k/mo -> $50k-$100k+/mo. 5 Modules. 4 hours of ACTIONABLE content. Milk, honey, butterflies and rainbows and so much more...
https://vip.mikekoziol.com/products/courses/view/1116366

3. LinkedIn Prospecting: In this training, I'm giving you the nuts and bolts of what it takes to make LinkedIn prospecting a success. I'm peeling back the curtain to show you exactly how I utilize it, while also sharing my personal insights and experiences from leveraging LinkedIn to secure leads and clients.
https://vip.mikekoziol.com/products/courses/view/1129325


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