SSK #39: From a stranger to a paying client in 62 minutes
A Solopreneur Tool Kit
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Read time: 3 minutes.
From a stranger to a paying client in 62 minutes
8:04 PM Connection request sent.9:02 PM Stripe payment completed.
Steps:
→ She accepted my connection request(I have 46% success rate on connection requests acceptance)
→ Visited my profile
→ Read my content (content IS KING!)
→ Sent me a DM
→ I explained how I could help
→ She paid for my consultation
→ A few days later, we completed the consultation
(and she is looking to work with me in the future)
That's the power of:
→ the LinkedIn thought leadership funnel→ personal branding
→ content
- No fancy funnels.
- No lead magnets.
- No salesy landing pages.
- I was in my car, waiting to pick up my wife.
- I was on my phone, talking to my new LinkedIn connections.
- I talked genuinely with them about their needs and how I could help.
How to replicate it:
→Identify Your Audience:
Clearly define who your ideal client is and what challenges they are facing. Write content about it. Optimize your profile.
→Customize Your Approach:
Tailor your outreach and solutions based on the specific needs and situation of your potential client.
→Optimize Your LinkedIn Presence:
Treat your LinkedIn Profile as if it was your landing page
→ Publish Content that Shows Expertise and Personality:
If you are not putting content out there and having social media platforms distribute it for you, how are your potential clients going to know you exist?
→Offer Value and Flexibility:
Provide valuable content and insights through your interactions and be flexible in offering solutions that fit your potential clients' budgets and needs.
→Build Genuine Connections:
Content is KING. Distribution is QUEEN:
→ Optimize your LinkedIn profile→ Create content that matters to your audience
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p.s are we connected on LinkedIn?
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